Online Marketing Making your marketing dollar work harder, Mercury provides sophisticated online marketing services to broaden and deepen your audience reach. As well as creating new campaigns, we can seamlessly integrate your existing offline campaigns. We work closely with you to further build your brand online, and loyalty to it, through advanced customer relationship management. That includes helping you make the most of your current database, or creating and manage a new one for you. Our services include: Web advertising – from the creation of cut-through banner and text ads, to click-through ad pages and micro-sites, plus website research, and traffic measurement. Email – we can design an EDM campaign for your database in either impactful HTML or plain text, and if require, with personalised content for one-on-one marketing. We also offer collation of your distribution list, addressing and sending of emails, and monitoring and reporting, including: - who opened the email - who unsubscribed - how many click throughs to external links - which emails bounced. All of our electronic communications are conducted in accordance with the Federal Government’s Spam Act 2003. E-newsletters – as part of your relationship building strategy, Mercury can write, design and distribute a regular e-mail newsletter on your behalf, including with variable content for direct target groups. Search Engine Marketing & Optimisation – we can ensure your website exposure is maximised, and provide advertising on search engines that delivers the optimal keyword results and tracking. Advertorials – detail your product and service benefits in a powerful way with online advertorials on portal sites such as ninemsn. Weblogs – we can create, write and edit online diaries to provide a friendly and engaging human face for your company, brand, or even for individual product campaigns. Optimise your online strategies and marketing now. With the cost-effectiveness, immediacy, impact, and highly quantifiable results you’re looking for. Talk to us about your goals.