Mercury is the ideal agency for anyone wanting a geniune relationship, real service and support and a strategic and creative approach to all aspects of their marketing and advertising. The emotional switch. Our creative strength lies in our ability to create something we call 'the emotional switch'. This is communication which speaks directly to people, not target markets. The impulse to buy is always an emotional one. One of our major points of difference is that we can and seek to, communciate with people on an emotional level. We aim for the seamless team. Taking the team approach is something many agencies talk about but not many deliver. It's another area of difference that Mercury can highlight. We have the experience and expertise to offer support across a range of your business requirements. For example, we can assist with the development of marketing plans for key business segments. We can also ensure alignment of communications strategies across all database marketing, direct response, sponsorship and events. A major aspect of our working philosophy is to engage with our clients at a true partnership level that encourages mutual trust and respect. The Mercury Satisfaction Review. One of the ways we ensure we live up to your expectations is to conduct something we call a Satisfaction Review on a regular basis. It is a finely structured audit, or questionnaire that will help us gain a clear understanding of how you feel the agency is delivering against your expectations and requirements.